Many aspects of Web hosting affect SEO, from the choice of a backend like your control panel, server downtime, shared hosting and geolocation. These four elements affect SEO to one degree or another, depending on the actions you take and don’t take. Let’s explore a few options in these categories, the upsides and downsides, and separate fact from fiction.
Speed is Important
Quick, responsive sites are far more likely to scale search rankings than their more sluggish brethren. And really, it makes sense. Low load time is hugely detrimental to user experience. For Google, that’s a dealbreaker. The tech giant was the first to start dinging slow sites, and other engines were quick follow.
Plenty of analytics suites can give you some insight into how well your own site stacks up.
There are many factors that make your site slow working, for example poorly designed CSS and HTML or the large image can impact to your SEO score too.
Other point that important is selecting your hosting provider. Cheap hosting options will often tether your site to a server shared by potentially hundreds of other companies. We know that some of you are looking for cheap hosting, but please bear in mind this must be changed to cost effective hosting, not cheap or free hosting. Shared hosting is the most popular one, as it is cheaper than VPS or dedicated server. If you are new in web hosting services, then this is the best option. Please always make sure that you don’t go with cheap hosting provider, but select reliable hosting provider, for example if you use ASP.NET programming language, then HostForLIFE.eu is good option. They have rich features hosting plan and also cost effective hosting.
Your Site Often Down? Change Your Hosting Provider NOW!
When Googlebot tries to crawl your pages, but the site is down because of server issues, this impacts rank negatively. It only takes two occurrences before Google starts to lower a downed site’s rank. Google doesn’t know if the site saw any uptime between crawls, and that is bad news. A quick tip: In robots.txt, make sure there is no “Disallow:/” on pages you want indexed.
Server stability issues affect SEO. One technique used by malicious hackers who compromise Web servers is inserting Iframes into your pages to download malware onto visitors’ computers. Keep updated with the latest security patches, and check for such Iframes. Google’s Safe Browsing Diagnostic tallies downloaded malware, and this will harm your site’s rankings until the issue is resolved. Google’s resolution process is not very swift, so always keep on guard against tactics that could compromise your server.
Another stability issue is the improper use of redirects. Intermediate and hanging redirects can cause problems with rank as well. When moving several pages, Googlebot needs to encounter a 301 (moved permanently) code, and you can forward PageRank with basic HTML links. Also, try to avoid “hanging” redirects. This is when a URL issuing a 301 redirect points to a page giving a 404, or not found, response. Lastly, Bing especially doesn’t like redirect chains; i.e., from URL1 to URL2 to URL3, or the destination. Try to redirect in just one hop.
As a customers, you need to pay attention about this issue. If you feel that your site is really important for your business, then you need to find the correct hosting for your business. Here are some tips how to choose web hosting services for your business.
Shared Hosting Impacts to Your SEO Score?
A number of problems that arise in a shared hosting environment are not due to the shared hosting model per se, but to administrator choice. For example, 200 domains share the same server. The problems arise when every one of those sites crosslink to each other. That is suicidal in terms of SEO, even if the content of those sites is closely related enough to justify linking to each other. That may be unfair to those who have a legitimate reason to link those pages, but that’s just the way it is currently. This rule may change in the future.
If your hosting providers keeps pushing the server and put more than 200 clients on their server, then it will be big problems for your SEO score. Just imagine you are living in apartment, maybe you can disturbed by him/her. On shared hosting, it is same thing. For example, one troublemaker send SPAM message and of course the IP reputation will be bad and Google will penalize this server and it will impacts to your site too.
So, it will better for you to find reliable hosting provider that provide good service, not only cater all fish and put it on the same pond. It will hurt your business!
Geolocation is Other Important Point for SEO
The argument that physical server location affects SEO states that if your site is hosted in one country, but targets the market of another country, this discrepancy impacts rank negatively. In other words, geolocation matters. Opposing arguments exist, but the truth is somewhere in the middle. You can give Google information about your site.
And another thing is with different location, it will impact your site speed and performance, please just see the first point above. You want to deliver content as fast as possible, so try not to host files on a slow server, no matter where it’s located.