As we know that content is the KING. The website content is really important for your business. With high quality content, it will help your site to have higher ranking on Google. With high ranking on google, it will increase your sales.
Content marketing has evolved from a buzzword into a major component of marketing strategies for companies of all sizes. Thirty-seven percent of business-to-consumer (B2C) marketers have a documented content marketing strategy, and 61 percent of the most-effective business-to-business (B2B) marketers meet daily or weekly with their content marketing team.
Content marketing can produce amazing results when done correctly, and with 2016 right around the corner, it’s the perfect time to make sure your strategy is mapped out. While you plan and adjust, consider these points
1. Think beyond just a blog.
Don’t assume that a blog alone will satisfy your content marketing efforts — infographics, eBooks, vlogs, webinars and podcasts are all examples of different forms of content that you can mix into your strategy.
Last year the amount of video from people and brands in Facebook’s news feed increased 3.6X year-over-year. Video is easy to share and a form of visual content that end-users love to engage with. The popularity of vlogging continues to rise as well, and I feel it’s a great way to let your prospects and target market into your world. I’ve got a vlog in development that will be launching mid-year in 2016 that I’m extremely excited about.
2. Free information? Why not?
Content marketing is a great way to position your business — and yourself — as an expert. Don’t be afraid to give your audience valuable information for free. When you provide pure value time after time, without asking for anything in return, some those people that have been absorbing your content will begin to convert into warm leads and then sales.
3. Content Marketing GROW Your Sales
Content marketing can work for everyone — both business-to-consumer and business-to-business marketing efforts. While the concept is the same, you need to tailor the approach for each a bit differently.
A business-to-consumer customer can be won over with compelling stories that trigger specific emotions, but a business-to-business customer needs to see value and data-backed information in your content.
- B2C example: Budweiser’s Puppy Love commercial that debuted during Super Bowl XLVIII won America’s heart by using a puppy to trigger emotions. It has been viewed millions of times and delivered incredible branding exposure for Budweiser without even including their product in the video.
- B2B example: An infographic from a VoIP provider that highlights the benefits of switching to their cloud-based service. Performance benefits, money saved and features can all be highlighted in a fun, easy to digest visual piece of content that’s packed with data.
4. Identify Your Content Marketing Performance
It’s not always easy to track the return on content marketing, as only 21 percent of content marketers say they are successful at tracking return on investment (ROI). Every business is going to have different key performance indicators — it’s important that you identify yours before you start. Some examples of content marketing KPIs include:
5. Make sure you diversify your online marketing.
Content marketing can produce amazing results, and it’s an incredible way to grow your business, but that doesn’t mean you should put all of your eggs in one basket — you should never do that.
You should be building brand awareness and generating website traffic, leads and sales from multiple channels — social media, email, pay-per-click, SEO and display ads are additional sources that you should be tapping into. This ensures that your business doesn’t come to a dead stop if one of the channels suddenly dries up.