Delivering the best product possible, becoming popular, and successful with your business while relying on the internet to drive your sales or at least some of your sales, can come down to how popular you are on major search engines like Google.
Whether or not you rank top in a search engine like Google, given today’s modern SEO and marketing tactics will require you to think outside of the box, and also consider major social media marketing as a new outlet, as well as other relative website sources.
Let’s review some of the most successful, prominent approaches to maximizing your exposure and getting you the highest rank possible on Google.
#1. Check Your SEO Keyword
How and where you appropriate keywords on your site can mean the difference between both major search engine ratings, as well as the organic traffic you attract. Using keyword per page can prove very useful, assuming it’s relevant and gives your website visitors or customers the sense that they’re in the right place. Also, using anchors throughout your website which leads back to other relevant pages can prove equally useful, and serve as boosters for popularizing your website or business. Linking to other, top-rated or authority websites can also increase your chances of gaining top ratings on major search engines like Google. A lot of website owners might not realize it, but backlinking then can also be internal, although also very useful as mentioned above with other related websites.
#2. Quality is More Important then Quantity
To dissuade trollish behavior and link farming, Google has learned to differentiate between quality links and spammy links. The more reputable the source the link is coming from, the more positive results for SEO will be. Whereas link farming, the practice of spamming any possible internet site with your link, can actually hurt your SEO position. One way to know if you’re posting on a “quality” page is if that page (either in the title, URL, or header) contains keywords that you want to rank on.
#3. Guest Blogging
Other ideas for a successful link building campaign include guest blogging. The general idea behind guest blogs is to get a link to your website posted on an already established website/blog. These links tend to carry more weight in Google because they are harder to acquire. Some sites will have very stringent requirements for the types of articles they will accept, so links from these sites have more value. Another popular and highly successful method is to contact bloggers or webmasters in your niche and simply ask them for a link. Or, ask to be a guest blogger for the sole purpose of getting the chance to link your guest blog posting back to your site. Establishing relationships with reviewers, authors, professors, enthusiasts, topic experts or anyone else who is operating a website in your niche area, whether it be through social networking or message boards, is a great way to build a network of people who might be willing to reference your website in their content.
#4. Update Your Site Frequently
The world is constantly changing, and Google wants to present its users with the most updated content possible to reflect this.
To improve your article’s results in Google, you should update them frequently. This doesn’t have to be a difficult process.
All you need to do is make a few updates to your site. If you are using blog like WordPress, then you might need to do several updates so Google will recognize the changes.
#5. Check Your Meta Tag Description
If you don’t provide a description for Google, it will show a random snippet of your article.
Usually, this isn’t the kind of message you want to deliver to potential readers. Instead, you should create a custom phrase that shows up in the results.
For example, try google ‘Cheap Crystal Report Hosting’! You can find this result:
#6. Optimize Your Images
An often-overlooked way to boost your article’s ranking in Google search is by optimizing the images you’ve used.
Even if you only have one or two images, you can easily optimize them for even better SEO results.
Before you upload an image, change the filename to a keyword that’s relevant to your content.
For alt text, just write a brief description that explains what the image is in relation to your article. This is easy to add in the WordPress image upload tool.
These two small tweaks will give you a small advantage over your competitors when it comes to ranking for your keyword.
#7. Make Your URL Rich Keyword
Instead of something like “article-id-129973551.html”, it will better for you to change it to clear text so users can view your URL. It is something like below:
This serves two SEO benefits.
First, Google can find the keywords in this URL. This allows you to get an SEO advantage over other articles in the same space.
Second, users are more likely to click on relevant links. And the more users click on your links, the higher you’ll rank in Google’s search!
#8. Mobile Friendly is Important too!
Mobile is here to stay, and it will only affect your ranking more and more as the months and years go on. Google is starting to make the mobile version of your site the primary ranking factor.
Conclusion
If you want your blog articles to rank higher in Google, you’ll need to put in some work to make it happen.
By using the strategies and tactics I’ve recommended in this article, you can make massive SEO progress fast.
These techniques are sure to skyrocket your rankings and increase the amount of traffic you see coming your site.
That will directly result in more sales, revenue, and profit.
