Nowadays, every business, large or small, local or worldwide, has a website. It’s now simple for anyone to create a website thanks to platforms like WordPress. However, while creating a website is simple, maintaining it is not. Making web pages load faster is one of the issues that website owners neglect to address.
The number of people who use smartphones today is rising. And now that everyone has access to high-speed internet, most users anticipate that the websites they visit will respond quickly.
In the end, this has an effect on commercial variables like customer experience, SEO, web traffic, sales, and revenues.
Many companies have sped up their websites to load, which has significantly increased customer engagement, traffic, and sales. For instance, Pinterest increased the speed of its pages, which resulted in a 15% increase in organic traffic and a higher conversion rate.
Now that you are aware of how important website speeds are, let’s explore how a slow website can actually hurt your business and how to fix it. Go on reading!
Slow Website will Impact to Your Business
User Experience
Even the most patient online users can become quickly impatient with slow websites. Here are some figures that emphasize this:
- Whenever a website takes longer than three seconds to load, 40% of online visitors leave.
- 47% of online buyers anticipate that a retail website will load in less than two seconds.
- If an online shopper experiences a website that loads slowly, 79% of them are less likely to return.
Isn’t that really eye-opening? Add to that the fact that people’s attention spans on average have shrunk noticeably. It calls for enhancing user experience by speeding up websites.
For smartphone users, the industry statistics are even more concerning. According to Google, if a mobile website takes longer than three seconds to load, 53% of users will abandon it. A slow website can result in high rates of shopping cart abandonment and lost online sales, especially for e-commerce stores.
Search Engine Ranking
When ranking business websites, a well-known search engine like Google gives website speeds a lot of consideration. Page load speed became an official ranking factor in 2010 with a Google announcement.
Higher rankings are given to websites with quick load times, which increases user clicks and incoming traffic.
Web Traffic
Any website’s Google ranking may suffer as a result of slow website loading times. Which also implies that less organic traffic is coming to your website. In addition, more than 80% of online users who experience a slow website performance never go back.
On the other hand, faster websites encourage users to browse more web pages and stay on the site longer in addition to drawing in more traffic. This increases user conversion potential and page views.
Conversion Rate
In the end, website performance and speed can affect sales and conversions for businesses. According to studies, 46% of dissatisfied customers form a negative opinion of the e-commerce industry. And 44% tell other prospective buyers about their unpleasant shopping experiences. On sales and conversions, each of these can leave a lasting impression.
Positively, businesses that have reduced the time it takes for their websites to load have seen a significant increase in the volume and conversion of their sales. For instance, Mobify saw a 1.11% increase in conversions during each session and a 100-millisecond reduction in load time. As a result, the company saw an increase in annual revenues of almost $380,000. Similar to this, AutoAnything increased sales by 12 to 13% while cutting the time it took for pages to load by 50%.
On the plus side, companies that reduced the amount of time it took for their websites to load have seen a significant increase in their volume and conversion of sales. For instance, Mobify saw an increase in per-session conversions of 1.11% while reducing loading time by 100 milliseconds. The company’s annual revenues increased as a result, nearly by $380,000. The page load time of AutoAnything was cut in half, which increased sales by 12 to 13%.
Reduce Your Cost
By enhancing their page load time, businesses can increase sales while also lowering operating costs. For businesses to reduce their investments in updating hardware and server resource usage, improved website performance is essential.
On the other hand, a poorly performing or slow website can result in higher operating costs and lower revenue. A 2-second delay in search results can result in a revenue loss of 4.3% for each user, according to a Bing study on website performance and revenues.
Conclusion
Numerous businesses have seen significant increases in their inbound traffic, customer engagement, and overall sales conversions in recent years. They did nothing more than cut their load time down to a few seconds (or even milliseconds!).
Today, delivering a quick and reliable user experience on websites is essential for ensuring business success. You should definitely check the speed and functionality of your website. Additionally, you need to take action to resolve the problems that are causing your website to load slowly.
Please share your thoughts if you have other comments.
Thank you.
