GoDaddy has named Lauren Antonoff as SVP of Digital Identity on Wednesday. In her new role, Antonoff will head up the company’s Digital Identity division in its San Francisco office.
Prior to GoDaddy, Antonoff led the Microsoft SharePoint team since 2011. She spent 18 years at Microsoft in leadership roles across Office, Internet Explorer, and Outlook Express.
While at Microsoft Antonoff founded a program that trains women to become stronger candidates for senior management roles, called Step-Up.
“The best software companies are those that truly understand the needs of their customers and design applications that meet those needs as simply as possible,” Antonoff said in a statement. “GoDaddy already has amazing relationships with its small business customers. I can’t wait to deliver simple, fast, mobile software that will help them successfully navigate new technologies and business models.”
GoDaddy’s Digital Identity division is designed to help small businesses “seamlessly manage” their online presence, including websites and email to social, review sites, search engines and more.
“Lauren has been where we want to go. She has built a multi-billion dollar product line by developing seamlessly integrated product suites that are designed around the user experience,” GoDaddy CEO Blake Irving said. “Beyond her exceptional technology background, I’m excited about Lauren’s proven leadership in helping women achieve their full potential in the workplace. We’ve made solid and visible progress in this area, and Lauren’s sure to help accelerate that.”[crp]